What do your Clients Value?

Interestingly enough, it’s not always what you think they value. To know for sure, all you have to do is ask. Here are some examples of how you might go about doing that:

• After a client meeting, pose the question: What did you value most about our meeting today? or… What’s the biggest insight that you took away from today’s meeting?
• After a phone conversation with one of your best clients, you might say: We’re interested in getting some feedback from key clients like yourself. What do you value most about doing business with us?

All you have to do is ask. Not only do you get clarity about what your clients value, but it also helps to crystallize for them why they should keep doing business with you…and what to say when they refer their friends.

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