Podcast on Marketing for Accountants
Believe it or not, there is actually a company that focuses exclusively on building websites for accountants. Listen to our exciting conversation with Matt Wilkinson, founder and CEO of Bizink. Matt has some amazing insights on marketing for accountants and has helped many firms become incredible online. Here are just a few of the marketing topics we discuss:
- Marketing and referrals. Many firms take pride in the fact that they do no marketing whatsoever and that all of their growth in business comes through referrals. Without question, referrals are one of the best sources (often THE best source) of new business and speak volumes about client service and satisfaction. That said, when a client is referred to a firm, one of the most likely first-steps for that potential client to take, is to check out the firm’s website.
- Content marketing. We discuss how this can be used to nurture existing client relationships. We talk about the right ways and wrong ways to deliver your content to clients.
- Social Networking. Which social networking sites are the most helpful for owners of accounting firms to use? Matt gives a succinct evaluation of all of the current, popular social networking sites and reminds us about the most important thing to keep in mind when communicating via these sites.
About Matt Wilkinson: Matt is the founder and CEO of Bizink which is based in the South Island of New Zealand and powers websites of accountants in Australia, New Zealand, North America, and in the UK. They provide accountants websites and online marketing tools that help them run their firms more efficiently and provide better service to their clients. To learn more, check out Bizink’s blog.
About Brannon Poe: Brannon is the founder of Poe Group Advisors, a premier accounting practice intermediary firm. He is the author of Accountant’s Flight Plan: Best Practices for Today’s Firms and On Your Own: How to Start Your Own CPA Firm.
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