Increasing Capacity with Wayne Findlay (podcast)

Wayne Findlay podcast


Ever wonder what outsourcing might look like? Now that firms are working remotely more and more, it’s getting easier to imagine. Our guest this week on the Accountants Flight Plan Podcast™ is Wayne Findlay. Wayne went from accounting firm owner to the creator of an outsourcing firm that serves accounting firms all over the world. Listen in to get a better understanding of what outsourcing is really like and how it might help you build a better firm.

Wayne is the founder of both The Back Room, and Findlay & Co Chartered Accountants in New Zealand. Wayne transformed (and sold) his local accounting firm to go on to build a global business for Accountants by creating incredible processes and cutting-edge methods to increasing capacity. This is one you don’t want to miss!



Some important parts to highlight:

1:40 – Wayne’s background

3:55 – His history and journey with Xero

6:43 – How did The Back Room come about?

8:00 – Why would accountants outsource?

9:50 – Why would someone use The Back Room?

13:50 – What can an Accounting Firm offshore?

16:45 – What is Prepping?

21:40 – What do you consider to be most serious threat facing the profession right now?

25:50 – With every threat there is an opportunity, what do you see as the big opportunities?

28:30 – Wayne’s book recommendation: The 4-Hour Workweek by Tim Ferriss

30:58 – One last bit of advice

32:05 – Connect with Wayne via LinkedIn or email:

(If you would prefer to watch this podcast recording, see it on YouTube.)


About Wayne Findlay: Wayne is the founding director of both The Back Room and Findlay & Co Chartered Accountants. With a big vision and a passion for information technology, Wayne likes to explore new software and technology and drives the adoption of innovation in the business. His particular interest in cloud computing and his comprehensive understanding of smart business tools led him to establish The Back Room with brother Scott. A family man, Wayne imparts his love of the outdoors and sport on his two children and is often seen going to work on his bike – preferring Lycra to a suit.


About Brannon Poe:  Brannon is the founder of Poe Group Advisors and has been facilitating successful accounting practice transitions throughout the US and Canada since 2003. He is also the creator of Accounting Practice Academy™. Brannon is the author of the Accounting Practice Insights Blog and hosts the Accountant’s Flight Plan” podcast with other top thought-leaders in the accounting profession. Brannon is an E&Y alumnus. He has worked with some of the most successful and seasoned CPAs in the industry and has been privy to the behind-the-scenes methods that these clients have used to build highly profitable practices along with capable and independent teams. Brannon has authored multiple books, including “Accountant’s Flight Plan – Best Practices for Today’s Firms” (published by both the AICPA and CPA Canada) and “On Your Own: How to Start Your Own CPA Firm,” Second Edition (published by the AICPA). Brannon is passionate about entrepreneurship and is the president of EO Charleston (Entrepreneur’s Organization).

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