“Ask not what you can do for your practice – ask what your practice can do for you” –Brannon Poe
Last week my creative director and I were rehearsing for the webinars we’re running and I jokingly said, “APA is like a reversal of Kennedy’s famous quote, “Ask not what your country can do for you – ask what you can do for your country.”
I’ve noticed there’s a particular mindset that accompanies the highly profitable, low owner hours, and high cashflow firms – and it’s that they look at their firms as a tool to create the life want.
They ask themselves – “What kind of life do I want, and how can I build a firm to make that happen?”
They don’t simply grow because the industry tells them to grow, they don’t pick up new lines of service simply because there’s money being “left on the table.” They articulate a life that they would enjoy with clients and a service offering they would enjoy and then tailor/restructure their firm to fit the life they want.
Are you asking you asking what you can do for your practice? Or are you asking what your practice can do for you?
I believe if you’re “selfish” (intentional) at a high level, your team and clients, family, and friends will thank you. You’ll thank yourself.
If you want to check out that webinar, Growth Lessons from Top Notch Firms: How to make 100% of your revenue growth hit the bottom line – we’ve got three options – check here to see the times and register.