Accounting Firm Capacity – More is Not Always More

Whether you are organically growing or growing by acquiring an accounting firm, capacity always comes into play.  When there is too much work and not enough capacity, someone is always going to suffer.  (usually everyone involved.)  It’s a delicate balance, but it’s usually better to have more capacity than needed.  Add in seasonality, and the balance can get disrupted fairly easily.  The bigger you get, the more important it is to be intentional about your growth.

When an opportunity comes up, let that also be a trigger to ask:

What can we stop doing?  

That can lead to a lot of good creative destruction that will free up the capacity you need to go after the better opportunity.  Here are some examples:

• Stop working with certain clients.
• Stop doing audits.
• Stop doing work for less than X.
• Stop serving a particular industry.
• Stop working so much.
• Stop under valuing your work.
• Stop allowing interruptions.
• Stop using outdated processes.

You get the idea.  Watch that capacity.  It has a HUGE impact on your success and satisfaction with your practice.  Less can be a whole lot more..more free time, more productivity, more enjoyable client relationships, more team satisfaction, and more money.

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